September 29, 2021 Sports Betting, Partnerships, Marketing

PointsBet enters exclusive partnership in Canada

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Operator will be sports betting partner of Dailyfaceoff.com, The Nation Network.

Global online gaming operator PointsBet on Wednesday said its distinct Canadian operation, PointsBet Canada, has entered into a multi-year deal to be the official and exclusive sports betting partner of Dailyfaceoff.com and The Nation Network.

PointsBet has a presence in both Australia and the United States, with headquarters in Melbourne, Australia, Denver, Colorado, and Toronto, Canada.

The operator said Dailyfaceoff.com is Canada’s No. 1 source for fantasy statistics and information vital to sports bettors. Curated hockey content from former TSN senior hockey reporter Frank Seravalli anchors the site. Seravalli also is the host of the DFO Rundown, one of Canada’s highest-ranked sports podcasts.

Daily Faceoff is a source of professional insights, opinion pieces, inside information, breaking news, and statistical analysis that receives 1.5 million monthly users who have generated 500 million page views since launching.

In addition to PointsBet’s presence on Dailyfaceoff.com, the companies said their partnership will include integration into The Nation Network and their collection of affiliated sites.

Dailyfaceoff.com and The Nation Network site users will see PointsBet odds integrations, analysis from PointsBet experts, and access to enhanced tools to inform their daily sports experience across platforms.

Founded in 2007 with its flagship site Oilersnation.com, the Nation Network has become a 12-website network with more than 1bn page views. The sites serve 5m users consuming 19m monthly pageviews, providing a passionate community of sports fans with daily stories, social posts, videos, and podcasts.

The Nation Network's independent sites and podcasts are created by fans, which the company said helps bring unique voices to sports journalism. The platforms leverage expert analysis, irreverent humor, new media formats, and reader participation to deliver an inclusive experience for their die-hard audience.

“As PointsBet looks to establish a genuine connection with sports fans in Canada, there was no better place for us to start than the Daily Faceoff and the Nation Network's loyal and dedicated following,” Nic Sulsky, chief commercial officer, PointsBet Canada, said in a statement. “We are excited about what we can do to integrate our vision, product, and consumer-first mentality into their authentic mix of content.”

Jay Downton, co-founder and CEO of The Nation Network and Dailyfaceoff.com, added: “PointsBet is our ideal partner, an organization that understands the community that The Nation Network and Dailyfaceoff.com has built. We are a company built by fans for fans, and we know what our users want to have incorporated into their experience. PointsBet's expert analysis and suite of integrations will complement and enhance our content. We are excited to work and grow together.”

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