WynnBET, the mobile sports betting app from Wynn Resorts, and the Indianapolis Colts on Friday unveiled a new partnership making WynnBET a sportsbook partner of the National Football League franchise.
As part of the agreement, terms of which were not disclosed, Lucas Oil Stadium’s West Club will be re-named the WynnBET Club, featuring a 21-and-over only sports bar environment in the upstairs club level, as well as a WynnBET VIP area.
This is the second such deal of the week for WynnBET, which earlier announced it would be the name sponsor of the WynnBET Green Room at MetLife Stadium on gamedays for the New York Jets.
Also earlier this week, the Indy Colts named Caesars Entertainment as its casino and sports betting partner.
On Friday, WynnBET said it signed Colts’ legend Robert Mathis as its newest brand ambassador.
Mathis, a five-time NFL Pro Bowler, Super Bowl champion and the 2013 AFC Defensive Player of the Year, will participate in WynnBET media partner programming as part of the partnership. He spent his entire 14-year career with the Colts and will appear at in-person events with WynnBET.
Outside Lucas Oil Stadium on gameday, WynnBET host a lounge at the team’s pre-game tailgate area, Touchdown Town, where prizes will be given away to 21+ guests. WynnBET and the Colts will offer various fan activations, including appearances from Colts’ legends and WynnBET brand ambassadors, food and beverage offerings, and prize giveaways.
In addition to being included in the Colts’ gameday atmosphere, WynnBET noted it will serve as the presenting sponsor of the Official Colts Podcast. WynnBET is the new title sponsor of the Colts Mobile App, which includes visibility within the app as well as on the club’s social media channels.
The operator said it also is slated to have a presence on the team’s radio programming, including on the Countdown to Kickoff pregame show, in-game broadcast and The 5th Quarter Huddle postgame show.
The two parties said throughout the season, fans will notice WynnBET branding on the stadium’s north end zone LED adjacent to the window that provides a backdrop to downtown Indianapolis. WynnBET also will be featured on the gameday lineup cards, which are provided to fans in suites at the venue, as well as in the WynnBET Club.
“This partnership with WynnBET will help the Colts expand offerings, activities and events for our fans and customers and provide multiple new options for them to engage with the team,” Roger VanDerSnick, Colts chief sales and marketing officer, said in a statement. “We also look forward to WynnBET’s presence in our television shows, podcasts and other digital and social platforms, which will allow us to touch even more fans, on gameday or otherwise.”
Since arriving in Indianapolis in 1984, the Colts have reached the NFL postseason 19 times, winning 11 division titles, two AFC Championships and Super Bowl XLI. In its 68-year history,