G3 Esports has today announced an agreement with the igaming technology provider Comtrade Gaming to provide player account management and backend infrastructure for G3’s upcoming esports wagering platform. This will mark Comtrade’s first entrance into the United States market.
G3’s soon to be released esports platform leverages Comtrade, which is known for working with casino operators to provide omni-channel services, and its technology, to allow players to wager on esports competitions across multiple different video games.
"When choosing partners for our forthcoming esports wagering platform, it is critical to find organizations that understand what is required to safely and responsibly operate a regulatory-compliant online gaming platform. G3 considers player protections the number one priority,” said Anthony Gaud, G3 Esports CEO.
2020 saw G3 launch New Jersey's first legal esports betting event through a partnership with Allied Sports. This occurred during the Counter-Strike: Global Offensive Legend Series tournament.
Gaud continued: “We have engaged in extensive discussions with regulators and legislators in multiple states to ensure we create the most robust technology possible to protect problem gamblers and prevent underage gamers from gaining access. Comtrade's expertise in the online gaming industry is unmatched and we're very excited to work with them to build a first-of-its-class offering for esports wagering."
G3 Esports was founded by Anthony Gaud, who has previously worked in executive roles at Disney, NBC, Microsoft Games, Hasbro and Nexon South Korea.
"We are absolutely thrilled to be working with G3 Esports and providing their igaming platform," said Steven Valentine, chief commercial officer, Comtrade Gaming. "It's very rare to find something truly new and unique in the gambling space but the proprietary esports content that G3 are creating combined with how it will engage with players is absolutely breaking new ground. They have assembled a team of leading experts in many fields and we are very proud this is our first platform partnership in the USA. We look forward to the launch in New Jersey and then rolling it out across additional states."
Earlier this year, G3 announced the appointment of Lee Terfloth as chief operating officer. Terfloth has worked in the gaming industry for two decades, holding positions at MGM, ResortsCasino.com and Hard Rock Casinos.
