The 10-year deal, which includes a 10-year renewal term, allows Tipico to offer online sports betting in the two midwestern states pending state licensing and approval.
In Indiana, Tipico will partner with Harrah’s Hoosier Park Racing & Casino, one of the leading casinos for retail sports betting. Tipico will partner with Isle Casino Hotel Bettendorf in Indiana.
Tipico expects to launch their mobile sports betting app in Iowa during Q4 2021 and in Indiana in Q1 22.
“We are excited to announce Tipico’s multi-state market access partnership with Caesars Entertainment, which marks an important step as we continue to expand our U.S. footprint,” said Adrian Vella, CEO, Tipico U.S. “We look forward to establishing our brand presence in the mid-west, and introducing our highly scalable, proprietary multi-state sports betting experience to players in Indiana and Iowa.”
Originally a European company, Tipico has expanded its U.S. footprint with a New Jersey headquarters and a recently announced technology hub in Denver.
In July Tipico and USA Today publisher Gannet agreed to a strategic sports betting partnership that will integrate Tipico odds, props and free-to-play games and betting trends across the USA Today network.
Tipico is also launching an iGaming product in New Jersey later this fall.
The expansion of Tipico’s sportsbook app into the Indiana and Iowa markets is only the tip of the iceberg for the company’s U.S. sports betting ambitions, says Stephen Krombolz, VP of Business Development and Strategy.
“This new market access agreement with Caesars Entertainment is another exciting step forward for Tipico as we continue to connect with more U.S bettors,” Krombolz said. “Indiana and Iowa are key states in our early expansion plans but there is certainly more to come, and we look forward to announcing additional partnerships later this year.”