Game Parlays allows bettors to combine main and player prop bets within a single game and across multiple games for the first time.
The parlay product can be rebranded by partners under a different name to cater to their individual customer base and marketing strategy.
Game Parlays enables Kambi partners “to offer their customers an expanded multi-event functionality to include player props, such as touchdown scorer and rushing yards, as well as an increased number of derivative markets. Selections from other sports can also be added to Game Parlay betslips, giving players additional parlaying options,” the company said.
Developed in-house, the parlay game utilizes proprietary pricing and risk management, which Kambi says is central to its ability to instantaneously offer bettors odds on demand with greater variety and precision.
Simon Noy, SVP Trading, Kambi, said: "Game Parlays is an exciting product not just for Kambi, but for our partners and their players alike who increasingly want to create their own bets through a combination of outcomes not only within the same game, but also across multiple games and sports.
Noy added, "We are delighted to provide players with our enhanced American football product ahead of the upcoming season which we'll continue to strengthen as the season progresses, as well as expanding into other leagues and sports in the future."
The 2021 NFL regular season kicks off Thursday with an opening night matchup between the Dallas Cowboys and the Tampa Bay Buccaneers.
The American Gaming Association expects a record 45.2m Americans to wager on the NFL season, up 36% from a year ago.
