Fubo Sportsbook on Wednesday said it has entered a multi-year partnership with the National Football League’s New York Jets to become an official sports betting partner of the club.
Fubo Sportsbook is expected to launch in the fourth quarter of this year, subject to receiving applicable regulatory approvals.
The agreement with the Jets marks Fubo Sportsbook’s first sponsorship of a professional sports team.
The two parties said the focal point of their partnership will be the creation of the Fubo Sportsbook Lounge at MetLife Stadium for Jets home games, set to debut during the 2021-22 NFL season. This will be the first authorized, mobile sports betting lounge in the stadium.
In addition, Fubo Sportsbook will become the presenting partner of the Jets mobile app and is the team’s first legal sports betting (LSB) partner to leverage the Jets’ new advertising data partnership with Sportradar.
At approximately 7,000 square feet, the Fubo Sportsbook Lounge will be open to the public for guests 21 and over. The two parties said the lounge will offer Jets fans the opportunity to enjoy the look and feel of a casino-style sportsbook with betting odds integration, as well as incentives and special bonus offers provided by Fubo Sportsbook.
In addition, they noted fans will be able to watch every game from around the NFL in the lounge and conduct live mobile wagering via the Fubo Sportsbook app, all while viewing the Jets action on the field from the lounge’s outdoor patio.
Jets mobile app users will receive access to special Fubo Sportsbook offers, as well as game day incentives tied to the lounge. Fubo Sportsbook customers will receive access to hospitality, including VIP pregame sideline experiences.
Fubo Sportsbook said it intends to use the new programmatic ad network created for the Jets utilizing Sportradar’s programmatic activation platform.
“This partnership with Fubo Sportsbook is another major step for the New York Jets in our journey to prioritize engagement with our fan base, including the enhancement of their overall stadium experience on game day,” Jeff Fernandez, Jets vice president, business development and ventures, said in a statement. “With Fubo Sportsbook, Jets fans will be treated to their innovative mobile viewing and wagering platform, which will be brought to life at the dynamic new Fubo Sportsbook Lounge.”
Scott Butera, president of Fubo Gaming, added: “The New York Jets is a sports organization with a strong base of enthusiastic and loyal fans and we strongly believe in the future success of the team. We are excited to be their partner in offering this community a truly unique sports betting and entertainment experience. The Fubo Sportsbook is designed to meet the increased demand for interactivity by integrating real-time sports streaming with personalized wagering experiences. The Fubo Sportsbook also will have the ability to leverage first-party data to understand viewing preferences and provide relevant bet recommendations.”
