September 1, 2021 Partnerships, Lottery

Scientific Games inks 10-year contract with Azerbaijan National Lottery

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Deal expands SG’s partnership with Demirören Group.

Scientific Games Corporation on Wednesday said it has signed a comprehensive, 10-year agreement with Azerlotereya to support the national lottery and sports betting concession in Azerbaijan, located in southwestern Asia.

The deal expands SG’s partnership with Demirören to Azerbaijan, where Demirören is operating the national lottery, Azerlotereya.

Per the deal, terms of which were not revealed, Scientific Games will exclusively supply retail and digital instant games, and its AEGIS omni-channel bet management system delivering iLottery, retail instant games and draw games nationally.

SG said this solution uses Scientific Games Lottery Group’s platform,which powers retail and digital lottery and sports betting programs for several lotteries, including the company’s most recent launch of the national sports betting concession in Turkey – also in partnership with Demiroren.

Turkey’s sports betting program has quickly become the world’s second-largest state-sponsored sports betting business, SG noted.

Following the successful launch of the Turkish sports betting business, Demirören’s joint venture with Italian company SISAL won a competitive tender and was awarded the license for Turkey’s state-owned lottery company, Milli Piyango, through 2030. This joint venture also is powered by Scientific Games’ AEGIS instant ticket management system and 10,000 advanced WAVE retailer terminals, as well as retail and digital instant games. Since launching in August 2020, the parties said the lottery is experiencing record instant game sales across retail and digital channels.

“We are very pleased that the Republic of Azerbaijan chose to put its trust in Demiroren to operate this very important national asset and we will repay that trust by making a significant investment in Azerbaijan along with our trusted partner, Scientific Games,” Sinan Oktay, board member of Demirören  Holding, said, in a statement. “This marks our third consecutive successful investment with their teams, games and technologies.”

Pat McHugh, Lottery Group chief executive for Scientific Games, added, “We are proud to build on our momentum with our successful retail and digital lottery and sports betting programs in Turkey to support Azerbaijan with our trusted partner Demirören. We are focused on delivering the industry's most innovative products and technology to maximize proceeds for our lottery customers. We look forward to driving profits for the benefit of the Azerbaijan government and its 10 million citizens.”

Scientific Games provides games, technologies and services to more than 150 lotteries in more than 50 countries, and says it is the world’s largest creator, manufacturer and services provider of lottery instant games in the world.

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