WynnBET, the online sports betting and gaming app from Wynn Resorts, on Monday launched its new advertising campaign starring Ben Affleck, Shaquille O'Neal and Melvin Gregg.
The company said the commercial spots, which were directed by Affleck, detail Affleck and Gregg’s journey to the sportsbook at Wynn Las Vegas, where they interact with Shaq and other sports betting enthusiasts.
The full advertising campaign, which includes a 2:20 extended cut version, will air on TV with elements integrated throughout the WynnBET app and social media platforms, the company said.
The commercial was written and produced by Laundry Service.
In addition to directing and starring in the campaign, Affleck hand-selected Gregg, his co-star in the sports drama, “The Way Back,” for the shoot. As a longtime Boston sports fan and gaming enthusiast, Affleck helped build out characters featured in the spot, as he, Gregg and O’Neal chat with fans and friends around the Wynn Las Vegas casino floor.
Affleck will continue his relationship with WynnBET as a strategic consultant, the company added.
“Our new campaign brings the WynnBET experience to life – the marquee talent, the connection to Wynn Las Vegas and the excitement of betting with WynnBET,” Wynn Interactive CEO Craig Billings said in a statement. “Every detail of this shoot was carefully considered, and Ben did a great job hand-picking the cast and crew, as well as developing the characters to capture the fun involved with winning together. We are excited to show everyone what WynnBET has to offer.”
O’Neal added, “This campaign is a winner. The Wynn offered the perfect backdrop, and it was a lot of fun to shoot alongside Ben and Melvin. I am excited for fans to experience WynnBET.”
Wynn Interactive is the online gaming division of Wynn Resorts, Ltd. Wynn Interactive products operate under the WynnBET, WynnSLOTS and BetBull brands.
WynnBET is anchored by its eponymous mobile sports and casino betting app. Currently available in New Jersey, Colorado, Michigan, Virginia, Indiana, and Tennessee, WynnBET said it is poised for rapid expansion in 2021 with several pending license applications in process. WynnBET is an Authorized Gaming Operator of NASCAR and marketing partner of several NFL, NBA and MLB teams.
As reported by Gaming America, WynnBET recently integrated the Wynn Rewards program into its online sports betting and gaming platforms. Unique betting features, promotions and welcome offers are available today to WynnBET patrons in Colorado, Indiana, Michigan, New Jersey, Tennessee, and Virginia, with the online sportsbook set to launch in Arizona on September 9.
