Shark Tank for sports betting startups coming to G2E

August 27, 2021
By

Sportradar, Sharp Alpha Advisors are serving as sponsors, judges.

Sharp Alpha Advisors and Sportradar on Friday unveiled plays for a sports betting startup pitch competition, to be held in Las Vegas at Global Gaming Expo (G2E), the gaming industry’s preeminent trade show and conference.

Sharp Alpha Advisors is a firm specializing in early-stage sports betting technology, while Sportradar is a global provider of sports betting and entertainment products and services.

The two companies said applications will be accepted until Monday, September 13.

Finalists will be selected to pitch their companies in front of leading industry executives and investors.Startups selected as finalists will receive highly targeted brand awareness while competing for prizes that can significantly accelerate their growth, including a $25,000 cash investment from Sharp Alpha Advisors and a year of access to Sportradar’s accelerator program, Acceleradar.

According to Sportradar, through Acceleradar, early stage sports technology startups will gain access to Sportradar’s data, API, mobile development platform and unified odds feed.

The Shark Tank-style pitch competition will take place at the Sands-Venetian Expo Center on Wednesday, October 6, as part of G2E’s “Innovation Lab.” All pitch competition participants will be subject to the health and safety guidelines provided by the conference organizer.

“With the focus on technological innovation in sports betting at an inflection point, there has never been a better time for entrepreneurs to get their ideas in front of the industry’s top investors and decision makers,” Lloyd Danzig, managing partner of Sharp Alpha Advisors, said in a statement.

Neale Deeley, managing director of US Betting for Sportradar, will join Danzig on the panel of expert judges.

Prizes will be awarded at the end of the competition.Additional judges and prizes are still to be announced, the companies added.

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