Hard Rock International taps Shelley Williams for executive position

Helped lead pandemic recovery at Hard Rock Casino in Atlantic City.

Hard Rock International on Tuesday said it has selected Shelley Williams (pictured) for the role of director of global sales for meetings and events.

In her most recent role as vice president of sales at the Hard Rock Hotel and Casino in Atlantic City, Williams was the opening sales leader at the largest corporate operating hotel for the brand. In that role, she was responsible for the recruitment and ongoing training of the sales team, while leading hospitality sales and convention services and serving as a key post-pandemic business recovery leader.

In the new role for Williams within the Hard Rock organization, the company said she will draw upon more than 25 years of experience in global hospitality, including tenures with Caesars Entertainment, the Westmont Hospitality Group and the University of Windsor.

The company described Williams as an award-winning, results-driven sales and business leader, and noted she will report directly to Danielle Babilino, senior vice president of global sales and marketing.

“Shelley’s overall experience and her intimate knowledge of our brand will be an invaluable asset to Hard Rock International, especially as we continue to evolve the global sales and marketing effort in the meetings and events space,” Babilino said in a statement.

Williams added, “It is a privilege to continue working with one of the world’s most globally recognized brands. This exciting new role will allow me to bring innovative ideas and opportunities to our ever-growing global portfolio of hotels.”

Williams holds a Bachelor of Social Sciences degree with a specialty in International Business from Carleton University in Ottawa, Canada. In addition, she has Executive Certificates in CRM/Business Strategies from the Universidad de Montevideo, Montevideo, Uruguay, and Hospitality and Tourism Management from Florida Atlantic University.

Michael Bartlett

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