Scientific Games announces acquisition of Sideplay Entertainment
Deal will expand SG’s portfolio of iLottery content.
Scientific Games has today announced the acquisition of Sideplay Entertainment, an iLottery content studio. The deal follows SG’s plans to expand its portfolio of iLottery content and accelerate the global market penetration of this part of the business.
The agreement, which remains subject to regulatory approval, will allow SG to solidify its place as the largest digital lottery provider globally. Sideplay currently supplies digital instant games to the UK national Lottery, and also operates in North America through the Pennsylvania Lottery and Loto-Québec.
“We’re excited to welcome Steve Hickson and the entire Sideplay team to Scientific Games Lottery Group to help us advance our strategy as a growth company delivering the best retail and digital content, platforms and game category services that maximize proceeds for our lottery customers,” said Pat McHugh, lottery group chief executive for Scientific Games. “Sideplay’s highly-experienced digital game developers have a proven track record of delivering exceptional iLottery content to market quickly. We have already integrated Sideplay’s digital games into our iLottery platforms, and combining their unique approach to game development for Scientific Games’ more than 20 iLottery customers worldwide will accelerate our iLottery offerings for our customers and their players.”
Sideplay launched in 2003 and has since developed over 270 lottery games for a number of lottery and gambling operators globally.
“All of us at Sideplay are thrilled to be joining forces with Scientific Games Lottery Group, one of the world’s leading lottery suppliers,” added Steve Hickson, director of Sideplay. “Our goal has always been to be the best at what we do, and this transaction shows that we have in fact achieved that level of success. We are excited to leverage Scientific Games’ global lottery footprint and create the future of iLottery together.”
Scientific Games has recently announced a number of high profile acquisitions including that of Australian developer Lightning Box. In an interview with Gaming America, the company stated it is part of the operators plan to become the “world’s leading gaming company.”
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