Scientific Games has today announced a partnership with the Atlantic Lottery that will see the launch of Canada's first full-service lottery and games kiosk.
Atlantic Lottery will utilize Scientific Games’ PlayCentral HD kiosk as part of a five-year contract. This agreement will expand the Canadian company’s customer base into the provinces of New Brunswick, Prince Edward Island, Nova Scotia, and Newfoundland and Labrador.
The Atlantic Lottery is jointly owned by four of Canada’s provincial governments with 100% of its revenue being reinvested into essential services throughout the country, including infrastructure and education.
Joey Cormier, head of channels for Atlantic Lottery, commented: “The retail network is very important to Atlantic Lottery. We are investing in modernization to expand accessibility to our games by leveraging Scientific Games’ digital technologies, including this new terminal software and new PlayCentral self-serve terminals.
“The Lottery is evolving our digital merchandising and promoting our new mobile app for more cross-channel player experiences.”
Per the agreement, Scientific Games will also supply the Lottery’s sports betting platform, subscription services, full digital lottery system and central gaming system.
“The Atlantic Lottery’s new systems infrastructure implemented with Scientific Games in 2017 has proven extremely successful across lottery and digital transactions, driving one of the most successful digital instant lottery businesses in Canada,” Pat McHugh, lottery group chief executive for Scientific Games, added.
“At the base of the technology is our player account management platform offering the convenience of one-wallet and limitless opportunities for players to experience cross-channel game entertainment.”
McHugh continued: “The company’s strong relationship with Atlantic Lottery dates back to 1983, resulting in a partnership that kept pace with technology advancements over the decades and drove growth across the Lottery’s entire portfolio.”
The last year has seen the Atlantic Lottery’s online profitability grow, with sales increasing 325% from 2020 to 2021.