Bally’s Corporation has announced the acquisition of Telescope Inc., a provider of real-time fan engagement solutions. The deal will see Bally’s Interactive, Bally Bet and Bally Sports utilize Telescope’s platform to deliver customizable digital content to users.
Telescope provides the technology to create large-scale fan engagement initiatives across digital platforms including sweepstakes and contests to reward fans, content creation services, live streaming with custom graphics, and campaign management tools that optimize audience engagement.
This move comes as Bally’s continues its efforts to attract a younger demographic and augment its customer base.
"We are excited to integrate Telescope and its innovative audience engagement products into Bally's growing and diversified portfolio of interactive assets,” said Adi Dhandhania, senior vice president of strategy and interactive for Bally's Corporation. “Mobile technology continues to play an increasingly significant role in sports betting and igaming, and Telescope brings an expert level of creativity, innovation and effectiveness in the social and digital media space that we are confident will enhance our customers' interactivity and engagement with our products. We look forward to working alongside the Telescope team to not only strengthen the business, but also develop new engagement tools that we can leverage across our expanding media and digital footprint."
As a company, Telescope has won 39 Shorty Awards, including 2021 agency of the year.
"Telescope was founded on the premise that viewers will increasingly seek to engage directly with live video in real-time," added Jason George, Telescope's chairman. "Over the past 19 years, we've witnessed a material shift from TV to digital video across OTT and social platforms. We believe the next iteration is true gamification with immersive experiences offered anywhere that fans want to engage with their favorite live events. Being part of the Bally's family will enable us to continue to innovate, offering our clients the best possible services, as well as helping Bally's to drive play-along experiences and connect with their customer base in new ways. We're excited to get started."
Bally’s corporation currently owns and operates 14 casinos across 10 states, with over 15,000 slot machines and 500 table games. The company also offers a number of digital platforms in addition to Bally Bet and the organization’s mobile sportsbook, Bally Sports.
