NBCUniversal Media has this week announced the launch of a new brand that will see the company’s sports betting, gaming and youth sports divisions combined. NBC Sports Next will aim to unify and streamline these aspects of the company’s offering.
The betting, gaming and emerging media division of NBC Sports Next will include sports betting, prediction and gaming resources for both sportsbooks and video game developers. The new brand will see NBC Sports EDGE, NBC Sports Predictor and NBC Sports Audio brought together to feature sports news, analysis, fantasy sports and premium content produced for sports betting fans across the US.
"NBC Sports has never shied away from being a leader at the crossroads of sports and technology. We're proud to bring our top products and teams together under one integrated brand that will serve as a permanent home for opportunities across applications and technologies," said Will McIntosh, executive vice president, NBC Sports Next. "Wherever sports and technology evolve, our partners and customers can trust that NBC Sports Next will be there."
Outside of a focus on sports betting and gaming, the new platform will also feature content relating to youth sports in an attempt to enable athletes, parents, coaches and team administrators in the youth and recreational space to manage their organizations, collect payments, share schedules, connect with other families, find programs to participate in, and properly screen and train coaches in an effort to keep kids safe.
As well as this, golf will be a key focus, with services like GolfNow, TeeOff and GolfPass featuring on the platform.
"We are proud to be a leader in providing the most immersive and engaging sports experiences," added Jody Vogelaar, chief customer officer, NBC Sports Next. "We were driven to create a name that reflects our ability to go wherever sports and technology evolve. With this brand transformation and unique position within the media industry, NBC Sports Next's portfolio of mobile and digital applications in the sports and entertainment space provides unparalleled experiences for our partners, advertisers, customers, athletes and fans."
