Mobile sports betting platform and subsidiary of Wynn Resorts, WynnBET, has today announced that former NBA player, 15-time all star and actor, Shaquille O’Neal has agreed a deal to become a brand ambassador for the company. The agreement will see O’Neal provide expertise as a strategic consultant.
The former NBA man will feature heavily in WynnBET’s marketing across TV, digital, online and print. As a brand ambassador O’Neal will also aid the company in producing original content through working with its media partners such as Blue Wire Podcasts, Cumulus Media and Minute Media.
"I love working with my friends at Wynn Resorts and I am so excited to take WynnBET to new heights," said O'Neal. "Mobile sports betting is having a major moment, and I believe that WynnBET will be a powerful force in the industry."
Furthermore, the hall of famer will launch ShaqPot, a free-to-play game housed inside the WynnBET app as well as attend fan-facing events.
"Shaquille O'Neal has been a great friend of Wynn Las Vegas for many years, and we are thrilled to expand our relationship with him through a partnership with WynnBET," Wynn Interactive CEO Craig Billings said. "A successful businessman, NBA legend and one of the most well-known personalities in sports media, we believe our players will enjoy interacting with him through the WynnBET app and are excited to feature Shaq in our advertising campaign set to debut later this summer."
The WynnBET app is currently available in New Jersey, Colorado, Michigan, Virginia, Indiana, and Tennessee. Recently, the digital sportsbook announced an official partnership with NFL franchise, the Detroit Lions. The agreement sees the team make the app its official sports betting partner, and open the WynnBET Sports Bar at Ford Field.
