Genius Sports, the data and sports betting technology platform, has today announced that the company secured a multi-year agreement with the British Columbia Lottery Corporation. The deal will see the sports betting platform support the region's sportsbook operations as Canada continues to legalize the activity on a federal level.
BCLC will implement Genius Sports’ full suite of technology, including LiveData and LiveTrading, to deliver real-time sports betting data and information throughout a multitude of sports.
“BCLC’s partnership with Genius Sports demonstrates how the nascent Canadian sports betting industry already recognizes the importance of official data in helping to protect consumers whilst delivering the most secure and compelling products for their customers,” said Genius Sports CEO Mark Locke.
“Products and services powered by the fastest, most accurate and reliable data will reinforce BCLC’s competitive advantage and help Canada fulfil the massive potential of its sports betting market.”
In June, Canada’s senate amended the country’s law regarding sports wagering to officially legalize single-event sports betting on a national level. Previously, Canadians could only bet on a minimum of three sporting events at a time. The law change allows citizens to bet on individual events. Bill C-218, or the Safe and Regulated Sports Betting Act, was reintroduced to the Canadian Parliament in late 2020 and received royal assent in late June 2021.
Genius Sports partners 400 sporting organizations globally and has deals with US sporting leagues such as the NFL and NASCAR, while also providing services for the English and Canadian Premier Leagues.
