Andrew Saunders will take the role of vice president of entertainment for Seminole Gaming. The former senior talent buyer for Microsoft Theatre will be in charge of live entertainment programming throughout Seminole’s Florida properties.
Saunders will be responsible for a number of properties’ live schedules including the 7,500-seat Hard Rock Live at the Seminole Hard Rock Hotel & Casino Hollywood, the 1,500-seat Hard Rock Event Center at Seminole Hard Rock Hotel & Casino Tampa, and the 836-seat Seminole Center at Seminole Casino Hotel Immokalee.
Saunders has also worked in the entertainment and talent management sectors for over 10 years and has experience with ticketing and legal teams.
"I'm excited to continue bringing exceptional events and experiences to Hard Rock and Seminole Gaming guests as the entertainment industry begins to open its doors to in-person events," said Saunders. "It's an honor to be part of a team that focuses on unique guest experiences."
The new VP will work with individuals at each property, such as Steve Minick, director of entertainment, at Seminole Hard Rock Hotel and Casino Hollywood and Seminole Hard Rock Hotel & Casino Tampa, to implement entertainment strategies. These include organizing collaborations between event staff and ticket operators.
"Andrew Saunders joins Seminole Gaming with a wealth of entertainment experience and will be instrumental in advancing live events and entertainment opportunities," said Keith Sheldon, president of entertainment for Hard Rock International and Seminole Gaming. "As our extensive schedule of concerts and events gains even more momentum, Saunders will identify additional one-of-a-kind entertainment experiences for our guests."
Hard Rock currently operates 239 properties in 68 countries. In 2020 the company launched its online sportsbook and gaming platform Hard Rock Digital.
