New York-based sports betting resource and media company EmpireStakes.com has today revealed the results of a study that indicates New Yorkers are eagerly anticipating the launch of mobile sports betting in the state.
The results of the study show that five million New Yorkers will wager on sports betting once it is officially regulated. One in four New York sports fans plans to bet daily, while 44% will wager weekly.
The study suggests the market for sports betting is ready in New York, with three in four sports bettors admitting to having travelled to New Jersey or Pennsylvania to place a legal sports bet.
EmpireStakes also suggested that 27% of New York fans currently bet on sports via retail, offshore or other legal means. Over one in five New York sports fans described themselves as very likely to place a legal sports bet when it is regulated. Citizens who already bet on sports are most likely to bet in the state, with four in five sports bettors describing themselves as very likely to wager.
The study also suggests event betting will be a common activity for sports bettors, with two in five players saying they would bet on US elections, while almost half said they would bet on award shows like the Grammys and reality TV.
Four in five sports bettors said they would bet on college sports if it was legal as well.
New Yorkers plan to bet with FanDuel when the market is regulated, with 22% selecting it in their top four favorite sportsbooks. FoxBet followed at 21% and then Bet365 with 19%. Older bettors, 35 and older, prefer DraftKings as their betting platform.
New York legislatures plan to launch the market ahead of the 2022 Super Bowl. Governor Andrew Cuomo plans to make sports betting a state-run lottery as opposed to an open market, meaning only a select few operators can be active in the state, which will be selected through a bidding process.
