Paysafe has today announced an agreement with Parx Interactive, the Bensalem, Pennsylvania-based gaming company, and subsidiary of Greenwood Gaming and Entertainment, Inc.
The deal will see Paysafe provide the company with its full suite of traditional and cashless payment methods throughout the US.
This technology will first become first available on Play Gun Lake online casino and sportsbook for Michigan. Parx Interactive will implement the system through adopting Playtech’s Information Management Solution platform, which aims to streamline the payment process.
“We’re strongly focused on providing Parx Casino’s players with the payment methods that suit their specific preferences and ensuring a frictionless experience for depositing and payouts,” said Greg Kirstein, vice president of business development for igaming at Paysafe. “Through our comprehensive approach to payments, we look forward to helping Parx Casino maximize customer acquisition and retention as well as revenue growth in Michigan and other states.”
Through the implementation of Paysafe, patrons of Parx Interactive casinos will be able to make deposits, withdraw their winnings and transfer payouts into personal bank accounts using Playtech’s other platform, Skrill.
Paysafe also includes a number of monitoring and tracking tools to allow casinos to analyze customer’s habits and optimize its payment offering.
Matthew Cullen, senior vice president of interactive at Parx Interactive, added: “Offering Paysafe’s top payments product through an integration with the Playtech platform will strengthen our offering in Michigan and result in a great user experience, to which we are highly committed. These partnerships are key for Parx Interactive’s national success, and we couldn’t be more excited to roll-out this partnership with Paysafe so close to the time we also launch our sports-betting product.”
Paysafe is currently available in 12 regions and allows the use of 40 currencies, employing 3,400 people and seeing $92bn in annual transactions.
