Australia-based sports betting platform PointsBet has today announced that Scott Vanderwel will become the company’s new CEO for PointsBet Canada. This comes as the company continues to expand its Canadian offering.
PointsBet Canada also recently announced the hiring of Nic Sulsky as CCO and Chantal Cipriano as vice president.
Vanderwel, who is the chair of the Ivey Alumni Network Board, previously acted as senior vice president for Rogers Communications. In this position, he oversaw the company’s corporate strategy, operation improvement and digital operations. Prior to this, he led the Canadian wing of Monitor Group, a global business strategy company.
PointsBet Canada states that this appointment will help the bookmaker build a platform distinct to Canada that focuses on diversity and providing engaging content.
"I'm excited to take my decades of corporate experience and apply it to building an elite organization ready to serve customers and help responsibly jump-start a brand-new industry in Canada," said Vanderwel. "The sports betting industry has demonstrated how it can entertain consumers, engage sports fans and deliver quality products, and PointsBet has been at the forefront of doing it the right way in markets around the world. We're going to build a modern, responsible, distinctly Canadian operation and I can't wait to get started."
PointsBet have highlighted in their statement the importance of the North American market. The sportsbook already operates in the growing markets of Colorado, Illinois, Indiana, Iowa, Michigan and New Jersey.
On the choice to hire Vanderwel, Sam Swanell, PointsBet’s global CEO commented: "We're thrilled that Scott has agreed to serve as the first CEO of PointsBet Canada and help us build a team and a business strategy that can serve the new Canadian market with the same sort of creativity and customer-focus that our clients in the US and around the world have come to expect from PointsBet."