Bally Bet partners with House Advantage for mobile sportsbook loyalty program integration
Bally’s Corp. mobile sportsbook Bally Bet has turned to gaming operations technology provider House Advantage for first-time loyalty program integration.
House Advantage will integrate its HALo Loyalty platform with the Bally Bet sportsbook platform to automate Bally Rewards and Bally Bet program enrollment, betting activity, rewards earning, and redemption for players.
House Advantage created a scalable system that synchronizes member accounts from mobile registration to Bally’s land-based, and vice versa. The system provides real-time rewards for all sports betting activity on thee Bally Bet platform.
“The combined business and technology competencies of the Bally’s team made for surefooted integrations between our platforms, enabling us to develop a sophisticated solution to connecting the mobile and casino elements into one cohesive program,” said Jon Wolfe, Chief Executive Officer at House Advantage. “The HALo Loyalty platform was engineered to embrace integration, which allows our teams to work together and launch groundbreaking advancements that innovate the player experience.
The loyalty program integration is live in Colorado and Iowa, the two states where Bally’s has launched Bally Bet. Bettors in each market can earn rewards and redeem at any Bally’s property nationwide.
“When you have a forward-thinking company consistently making major moves, developing long-term solutions that will transform the industry requires a partner who is dedicated to shaping the future of experiences and operations,” said Wolfe. “House Advantage and Bally’s alignment of vision and history of successful deployments will allow us to continue ushering in the omnichannel future of gaming together.”
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