Inspired Entertainment partners with BetMGM for New Jersey online & mobile virtual sports

July 13, 2021
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Inspired Entertainment has launched its V-Play Plug & Play end-to-end online and mobile virtual sports offering in New Jersey in partnership with BetMGM.

Guests at BetMGM Casino, Borgata Casino and Party Casino are now able to play on a suite of virtual games including NFL Alumni football, basketball, soccer, horses, dogs, motor racing and marbles.

Virtual sports use computer-generated simulations with advanced algorithms to mimic live sports. The form of wagering is increasingly popular in New Jersey and Pennsylvania.

V-Play Plug & Pay comes with a full bet management tool designed to deliver a complete sports betting experience.

"We are thrilled to be able to offer Inspired's leading virtual sports to BetMGM players  – providing an engaging player experience and further complementing their casino and sports betting offerings," said Brooks Pierce, President and Chief Operating Officer of Inspired. "We have a longstanding relationship with BetMGM and they have built a great platform with recognized brands. We believe V-Play Plug & Play™ will thrive and we are looking forward to increasing our online presence in the States." 

New York-based Inspired boasts more than 40,000 retail channels and 100+ websites in 35 countries.

"For many years, Inspired has continued to innovate and provide players with best-in-class virtual content," said Matthew Sunderland, Vice President of Gaming, BetMGM. "As we focus on serving players the best titles and most complete platform, we're thrilled to offer them Inspired's popular virtual sports."

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