Delaware North, a hospitality company operating throughout the US and Australia, has begun a joint venture with Belgian sports betting organization GAMING1.
This partnership will see the launch of a platform named Gamewise set to use GAMING1’s sports betting and casino platform to provide turnkey digital gaming solutions to North American operators.
The deal will also see Delaware North give its igaming mobile brand, Betly.com, exclusive rights to new land-based casino partnerships.
Speaking on the deal, Victor Araneda, chief business development officer at GAMING1, said: “Our technology has always been developed to enhance the convergence between traditional land-based operations and the interactive gaming environment with our partners in regulated markets all over the world. It forms the cornerstone of our unique partnership model, which brings together expertise from both parties to deliver the ultimate omni-channel consumer experience. We have been monitoring the situation in North America for some time, so it is an exciting moment for everyone at GAMING1 to partner with a company of the calibre and stature of Delaware North as we enter the North American market.”
Gamewise will work to bring a modular and flexible sports betting and casino platform for US players, with full land-based integration and regional betting prices.
“Gamewise fills a gap in the North American gaming market by providing regional land-based operators with a true turnkey solution to expand into the burgeoning online sports betting and online gaming space,” Luisa Woods, VP of marketing for Delaware North’s gaming business, added.
“The solution is specifically tailored to operators who want to participate while investing in their own brand and is structured to minimize the resource impact on their core business. Both GAMING1 and Delaware North were looking for a suitable partner that matched our collective ambitions, values and vision for market expansion in North America. Partnership is deeply rooted in the DNA of both companies and we are delighted to come together. Combining our gaming and hospitality expertise with GAMING1’s experience working with land-based operators, proprietary technology and track record of generating value from the convergence between land-based and online gaming is a powerful proposition that will deliver exceptional value to customers throughout North America.”