Kambi partners with Seneca for New York casinos

Kambi has agreed a long-term partnership with Seneca Gaming Corporation to provide sports wagering services at three New York casinos run by SGC.

SGC operates Class III gaming properties Seneca Niagara Resort & Casino in Niagara Falls, Seneca Buffalo Creek Casino in Buffalo and Seneca Allegany Resort & Casino in Salamanca.

Kambi will provide SGC its latest betting kiosks, digital signage and free-to-play sportsbook product.

Kambi will collaborate with Bragg Gaming Group, which provides casino and player account management.

This marks Kambi’s second major agreement with a tribal nation in 2019. Earlier this year, Kambi partnered with Mohegan Gaming & Entertainment. Kambi is also partnered in the US with DraftKings, Rush Street Interactive, Penn National and 888.

Kambi CEO Kristian Nylén, said: “I’m delighted to agree this sports betting agreement with Seneca Gaming Corporation, along with Bragg Gaming, a platform and gaming provider that will enable a fully-managed sportsbook and gaming service.

“Through its brickand-mortar casinos, Seneca Gaming Corporation has developed a reputation for delivering high-quality, entertaining experiences, with customer experience at its core. We believe this reputation will only be enhanced as its patrons begin to familiarize themselves with the exciting sports betting experiences the Kambi sportsbook offers.”

Ezra Amacher

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