SGHC Limited, also known as Super Group, the parent company of the global online sports betting and gaming business operating as Betway, and Spin, a multi-brand online casino offering, on Tuesday said its expansion plans remain on track.
SGHC said the Betway brand has gone live in Colorado and Indiana, with a third state, Pennsylvania, anticipated to launch shortly.
The company said Betway should go live in two additional states in the next few months.
Those five states are part of an initial group of up to 10 states in which Super Group has secured market access through Digital Gaming Corporation (DGC). Super Group and DGC have executed a definitive agreement under which Super Group will acquire DGC, subject to customary regulatory approvals.
Betway and Spin have expanded into two new countries, and the company said it expects to continue global expansion into other new markets this year.
In the second half of 2021, the company expects the Betway brand to be launched in new regions across at least three continents.
Super Group said its anticipated combination with Sports Entertainment Acquisition Corp, announced in April, is on track to close later this year.
Super Group also updated its sponsorship deals, noting Betway unveiled a partnership with the National Hockey League in May, while expanding its tennis portfolio by adding six ATP tour events, including the Miami Open.
Betway’s flagship soccer sponsorship in the English Premier League with West Ham United saw the club earn a position in the UEFA Europa League for next season, which the company said means the brand will be further showcased across Europe.
Betway also continued its focus on esports as a product, with a number of deals with high-profile organizations in the fast-growing sector,including G2, Furia and MIBR.
“We remain focused on the addition of markets, products and customers around the world, as evidenced by the launch of our brands in two states and two countries in the last three months while continuing to sign sponsorships with some of the world’s greatest sporting events,” Richard Hasson, president and COO of Super Group, said in a statement.
Neal Menashe, CEO of Super Group, added, “I am pleased with the way our global team has continued to make progress alongside the added tasks associated with becoming a publicly listed company. We continue to meet our business objectives. The company is performing well, and our brands continue to perform in their markets. In the US, DGC now has the first group of states live under the Betway brand while continuing to add market access beyond the initial 10 we announced in May. We also are seeing excellent opportunities to thrive in our existing core markets globally.”
