Playson strikes deal with King Deportes to grow Latin America presence

June 22, 2021
By

Playson will supply the Venezuelan-based operator with its gaming suite.

An agreement with supplier Playson will provide King Deportes with its extensive and well known slot titles. This agreement with the Venezuelan sportsbook and casino will further cement Playson’s presence in Latin America.

The deal will see products such as Solar Temple, Legend of Cleopatra Megaways and Golden Hand become available at King Deportes casinos.

This expansion reflects Playson’s goal to further its reach on the continent following on from the company’s recent entry into the Paraguay market.

Playson sales director Blanka Homor said: “Our presence in Latin America has only grown stronger over the course of 2021 thanks in large part to key strategic alliances such as this agreement with King Deportes. We look forward to working with the operator, and to introducing even further regional audiences to our impressively successful portfolio of slots.”

King Deportes CEO Luis Lizarazo added: “We are delighted to be linking up with Playson in a deal that helps to take our outstanding customer offering up another notch. We have no doubt that such comprehensive partnerships will play a crucial role in building on the strong momentum we have generated in recent weeks and months.”

2021 has seen Playson continue to expand its connections, making a range of new commercial agreements.

The company has received its ISO 27001 information security management certification as well as agreed partnerships with ExeFeed, who specialize in odds calculations, and SoftSwiss, who provide software for sportsbook and casino management.

Furthermore, Playson appointed Tamas Kusztos as the newly established chief commercial officer and received a manufacturer suitability license from the Hellenic Gaming Commission.

State-by-State

Product Spotlight

CasinoTrac

CasinoTrac is reducing handpay downtime by nearly 90% with SlotSUITE's Self-Pay & W-2 G printing at the slot machine.
GA HUDDLE #086

Michael Hershman - Dispelling casino 'myths:' New York needs to lose fear of the unknown

Michael Hershman, CEO of the Soloviev Group, joins Tim Poole on the Huddle to put forward his case that the Freedom Plaza is the way to go for one of New York's casino licences. He fields a variety of questions - not shying away from any of them - on why 'myths' about casinos and a fear of the unknown should be dispelled, as well as acknowledging the strength of rival bids and discussing opposition to the project.
GA HUDDLE #085

Christian Smith - Slot machines a "beautiful intersection of psychology and mathematics"

Bluberi's Christian Smith speaks to Gaming America in an enlightening Huddle. Topics include: the 'Australification' of US gambling, the blending of psychology and mathematics, and the rising trend of three-pot fillers.

As the Tribal gaming sector congregates once more in the Golden State, is it too cliché of me to suggest we are heading for a golden era of Tribal gaming? With the industry set to meet at the Indian Gaming Association t...

10-11-From-the-top
From The Top: Will youth be served by Sports Betting?
Two recent interviews in our Huddle podcast revealed to Las Vegas correspondent Brian Joseph just how young sports betting entrepreneurs are becoming.
12-GA-MAR-10-year-v2
The Global Gaming Awards: Rewarding Excellence
The 10th edition of the Global Gaming Awards took place in Las Vegas last year. Gaming America looks back... and ahead to this year's.
16-18-IGA-Preview
Preview: Indian Gaming Tradeshow & Convention
Gaming America looks ahead to the 2024 Indian Gaming Tradeshow & Convention and what attendees can expect when they arrive at the Anaheim Convention Centre.
20-22-GA-Mar-888-Holding-article
888 and the US Market: A cautionary tale
Gaming America explores the risk of resting on your laurels and the challenge of remaining relevant in a rapidly expanding market.