The EveryMatrix-owned games development studio is aiming to target sports fans with its latest John Daly-inspired slot series by creating a link between sports betting and electronic casino games.
Daly has been a pro golfer for more than 30 years and won the PGA championship at Crooked Stick Golf Club in Carmel, Indiana, in 1991, as well as the St. Andrews open in 1995.
Speaking on the new deal, he said: “Sports and igaming share a passion for creative entertainment, which I deeply appreciate, so this is a great opportunity for me to endorse both. I’m excited to see how Spearhead Studios turns this game series into reality, and, as a passionate slot player, I can’t wait to take it for a spin.”
Managing director at Spearhead Studios, Mathias Larsson added: “I am a passionate golfer myself and have followed John Daly since his PGA Championship win in 1991. He is an incredible golf player and a major character on the PGA Tour. This will be one of the first branded online casino games with a sports star and the first game with a golf player. It will be a very exciting journey and I’m confident the end result will be amazing.”
Spearhead is a games development branch of EveryMatrix and has produced 35 titles mostly available throughout Europe and Latin America, with over 40 more launching in 2021. However, EveryMatrix have been working to enter the US market, earlier this year opening an office in Miami.
On wanting to focus on the US market, Ebbe Groes, CEO of EveryMatrix, said, “Entering the US market is one of our major objectives this year and having feet on the ground there is essential.”