EsportsBets, a Catena Media product and source for curated esports tournaments and betting-focused content, on Monday said it has partnered with business intelligence firm Esports Charts (an ESM.one Inc. product).
Las Vegas-based Catena Media said the partnership strengthens EsportsBets’ ability to inform and educate its audiences worldwide.
Kiev-based Esports Charts said the data it provides will allow EsportsBets.com to further its commitment to offering the most up-to-date information to its readership base.
The companies noted research by Wholesale Investor found the global esports betting market was worth approximately $17.2 billion as of the end of 2020. They said as casinos and traditional sporting events continue to adjust to the global pandemic, many organizations, as well as esports fans, have turned to esports betting as an additional source of revenue, making it crucial that consumers have access to the most accurate data available.
“I am a great believer in data science and statistics,” Gianfranco Capozzi, head of esports at Catena Media and product manager for EsportsBets, said in a statement. “Our users are some of the most inquisitive on the internet and highly active when it comes to in-depth research — not just on Google, but also on community sites such as Reddit, specialized forums and social media. This opportunity to cooperate with Esports Charts will give us the chance to back our editorial and publishing efforts, showing that our content is not just sentiment-driven, but also based on actual data.”
Capozzi said gambling on esports has tremendous potential, and predicted esports bettors are new-age bettors who will ultimately disrupt the market. “We need innovation and technology developments able to meet the requirements of this new generation. Thanks to the real numbers and stats tracked by Esports Charts, I am confident that we can also prove to the most skeptical bookmakers the huge potential of the burgeoning esports market.”
Sergii Rudenko (pictured), head of sales and partnership for Esports Charts, added: “We are excited to work with EsportsBets and help them achieve their editorial and content goals. Esports Charts is positioned to help the industry in many ways, and we will continue to bring value for our clients and partners.”
