Scientific Games has announced a six-year extension to its deal with the New Hampshire Lottery, the first modern US state lottery.
The new partnership will include Scientific Games’ partnership program to create maximum funding for educational programs.
New Hampshire Lottery will also be provided with the company’s instant game design, portfolio management and technology-driven analytics.
This will allow the lottery to support the distribution and services for 1,250 retailers across New Hampshire.
The collaboration between the two dates back to 1975, when the lottery launched the first lottery instant scratch game in America, one that was produced by Scientific Games.
They have worked together for decades and developed an instant game product portfolio that generated a record $295.5m in retail sales in 2020.
"Scientific Games' track record of developing our instant game category to benefit students in New Hampshire speaks for itself,” said Charlie McIntyre, New Hampshire Lottery Executive Director. “Critical to supporting our mission, this contract extension evolves our instant games relationship to a full category management partnership with technologies and services that will ensure our retailers have an optimal portfolio of games players want to purchase.”
John Schulz, senior VP, lottery instant products for Scientific Games added: “Building from a very solid foundation, we look forward to further supporting the Lottery with our advanced SciTrak Ultra technology that powers the SGEP program, and supporting its retailer network with our gem intelligence software.”
Scientific Games provides games and technology to more than 150 lotteries across the globe, including nearly every North American lottery.
