Black-Gupta joins PNG’s Board of Directors having served more than 25 years in marketing. She is currently Chief Marketing Officer and Executive Vice President of Commercial for skin care bio tech startup.
Her previous roles include CMO of Equinox Fitness Clubs and Senior Vice President of Global Marketing of Bobbi Brown Cosmetics business at Estee Lauder. She holds a B.A. from Duke University and a M.B.A. from Northwestern University’s Kellogg Graduate School of Management.
Black-Gupta’s marketing skills will be put to test at PNG as she works to expand the company’s sports betting and iGaming presence.
David Handler, Chairman of Penn National Gaming, said, “As we continue to evolve our business around an omnichannel retail and interactive gaming, sports betting and entertainment experience for our nationwide base of customers, we are delighted to welcome Vimla, a proven marketing veteran, to the Board. She brings a wealth of consumer-focused marketing experience and success to the Board and we look forward to her informing our go-to-market strategies as we move forward in the rapidly changing world of online sports betting and iGaming, while leveraging our portfolio of leading brick and mortar casinos, mychoice player loyalty program and partnership with Barstool Sports.”
Black-Gupta becomes the fourth woman appointed to PNG’s Board of Directors, joining Jane Scaccetti, Marla Kaplowitz and Barbara Shattuck Kohn.