American gaming developer Scientific Games has enhanced its partnership with First Look Games, and the developer will offer its full suite of slots and branding content.
Affiliates will be able to download logos, images, videos and key information on all of Scientific Games’ titles, allowing them to create game reviews and comparisons for readers.
In total, 458 of Scientific Games’ slots are now available on First Look’s Demo Game Server, which allows affiliates to provide free-play games to their customers.
The server was launched last year so affiliates can offer free-to-play versions of a provider’s slots, while simultaneously meeting the regulations set out by the Gambling Commission.
It also allows developers to send out push notifications about promotions, campaigns and partnerships to affiliate members.
“We are delighted to build on our existing partnership with First Look Games to provide affiliates with the option to offer free to play versions of our games to their readers, driving awareness of and engagement with our slots, while elevating the high compliance standards we hold as a business,” said Dylan Slaney, SVP Gaming at Scientific Games Digital. “The role of affiliates is extremely important to provide players with the information and insight they are seeking about our games, and now they can also allow them to play for free and explore what they are looking for from particular games before heading to a casino to play for real.”
First Look Games founder Tom Galanis added: “Freeplay games are a powerful engagement and conversion tool for affiliates and to be able to offer games from one of the biggest providers in the business will significantly help publishers capture reader interested and drive first time depositors.”
