BIG3, a three-on-three, half-court professional basketball league co-founded by a legendary rapper, on Wednesday named SuperDraft as its first daily fantasy partner.
SuperDraft is the daily fantasy partner of Caesars Entertainment.
As part of the agreement, SuperDraft will become the presenting sponsor of the 2021 BIG3 draft, which will be renamed the 2021 BIG3 SuperDraft.
BIG3 said the partnership gives it the ability to offer daily fantasy contests for every game, including SuperDraft’s Multiplier Mode, as well as free betting in its free sportsbook app. The league said daily fantasy strategy segments will be integrated into each game broadcast and the Multiplier Mode will be featured on each player’s stat lines.
SuperDraft said it will provide Fantasy 101 educational broadcast segments as well as in-arena activations. Fans sitting courtside will be able to play special fantasy games.
BIG3 players and coaches will become brand ambassadors for SuperDraft across linear and digital media.
BIG3 was founded by producer, actor and music legend Ice Cube and entertainment executive Jeff Kwatinetz (pictured). Its fourth season, with 10 weeks of games, will tip off on July 10 at Orleans Arena in Las Vegas.
“It has been a long-term goal of ours to introduce fantasy drafts into the BIG3,” Ice Cube and Kwatinetz said in a statement. “As a dynamic, fast-paced league always looking to innovate the fan experience, bringing in SuperDraft was a no-brainer.”
Chris Hannan, BIG3 CEO, added: “SuperDraft couldn’t be more suited for the BIG3 family. They bring an extra edge to the game of daily fantasy, and our league recognizes that special ‘it’ factor. The wide variety of gaming and technological features sets SuperDraft apart and their entrepreneurial spirit makes them a perfect fit with our league. It is a pleasure to officially announce this long-awaited partnership.”
Steve Wang, founder and CEO, SuperDraft, Inc., said the BIG3 is the ideal partner for the company’s first sports league sponsorship.
“We will continue driving our growth during the summer months,” Wang said. “We also wanted a partner who would allow us to be our unique selves and be actively involved in how we plan to engage and reward BIG3 fans for their fandom. Whether BIG3 fans want to be part of the action by playing our fantasy sports app or by making picks with our free sportsbook, we are thrilled to be integrating our gameplay experiences into the live broadcast and provide serious entertainment value for all of their fans.”