The multiyear deal will see the AP exclusively cite FanDuel odds in its coverage of sports betting. FanDuel widgets will be incorporated on the AP’s sports pages and FanDuel odds will be distributed across AP wire content such game previews.
“As sports betting becomes more commonplace, our customers are increasingly asking for this kind of information,” said Barry Bedlan, AP’s global director of text and new markets products. “It makes sense to work with one of the largest reputable sportsbooks in the United States to provide a consistent, credible reference point for AP and its customers.”
The partnership is the first-of-its-kind between a sports betting operator and the AP, which is considered a definitive news source.
“AP is a globally recognized leader in trusted news, making them the ideal source for us to disseminate our industry-leading sportsbook’s proprietary odds and content,” said Adam Kaplan, FanDuel Group’s general manager and vice president of content.
The announcement comes approximately two weeks after FanDuel CEO Matt King said he was leaving the company after three years in charge.
Last year FanDuel saw revenue grow by 81% to $896m. The Flutter Entertainment-owned operator has recently launched mobile sportsbooks in Tennessee, Virginia, Iowa and Illinois.
FanDuel announced last week that it is opening a tech hub in Atlanta that will provide more than 900 jobs.
