Venuetize, a provider of mobile-commerce technology, on Tuesday said it has expanded its partnership with the Detroit Red Wings and the Detroit Tigers to provide fans with much more than a way to order food from their seats.
The company said its technology has been integrated into both the MLB Ballpark app and The District Detroit mobile app. It noted this not only supports mobile ordering of concessions at Comerica Park and Little Caesars Arena, it brings users the ability to monitor betting odds for National Hockey League games.
The mobile ordering function within the MLB Ballpark app allows fans to order food and beverage items directly from their seat and pick them up at express lines throughout Comerica Park. The same feature has been available to Red Wings fans at Little Caesars Arena through The District Detroit mobile app since 2018.
With sports betting now legal in Michigan, Venuetize said it has integrated the BetMGM Detroit Red Wings Stats Center into The District Detroit mobile app, which features a Game Center and Betting Center. The enhancement features betting odds, win probabilities, game logs and the most up-to-date notables involving that day’s slate of National Hockey League games.
“Our recently expanded partnership with Venuetize will provide fans a more convenient experience at both Comerica Park and Little Caesars Arena,” Emily Neenan, chief marketing officer for both the Tigers and Red Wings, said in a statement. “The mobile ordering option has been a welcomed addition for Tigers fans, who are able to order concessions from their seats and pick them up. The Stats Center within The District Detroit mobile app will provide Red Wings fans an opportunity to monitor betting odds around the NHL while taking in the action from the comfort of their seat next season.”
Craig Duncan, chief revenue officer at Venuetize, added, “We continue to execute on our vision and lead the way in connecting sports-anchored multi-use districts through our mobile platform. With the addition of the Detroit Tigers to our client list and extension of our overall partnership, visitors to The District Detroit will experience expanded entertainment options and mobile-first solutions that promote convenience, safety, and fun.”
