GAN inks deal with largest casino in Michigan

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Soaring Eagle Casino & Resort becomes company’s fourth client in Wolverine State.

GAN Limited, a provider of gaming software-as-a-service to the real money internet gaming, online sports betting and simulated gaming industries, on Monday said it has signed a binding agreement with the Saginaw Chippewa Indian Tribe of Michigan, which owns and operates Soaring Eagle Casino & Resort.

The Tribe says Soaring Eagle is the largest casino in the State of Michigan, with a 210,000-square-foot casino that offers thousands of slot machines and the widest variety of floor games available in the Midwest.

Tribal officials said in a statement the casino possesses an “extremely sizeable” database of patrons, which the parties anticipate converting into active online players.

Under the terms of the agreement, California-based GAN will deploy its GameSTACK enterprise software platform onto Soaring Eagle’s infrastructure deployed on-property. GAN said it will deploy its patented iBridge Framework to monetize the Soaring Eagle patron database and leverage the casino’s retail loyalty program.

In addition, GAN said it will collaborate with the Tribe to design and develop an online gaming and sports betting front-end web application with counterpart Apple iOS and Android apps.

The Saginaw Chippewa Indian Tribe of Michigan is GAN’s fourth client in the state of Michigan and adds to the company’s growing list of tribal clients.

GAN said the deal marks its ninth client in the US for real money online gaming and sports betting.

“We are thankful for Soaring Eagle’s confidence in our B2B platform offering and the opportunity to partner together,” said Dermot Smurfit, GAN CEO. “We look forward to powering the Soaring Eagle brand in Michigan with our technology platform and enabling them to efficiently attract loyal sports betting and online gaming players. The Michigan market is off to a great start with expectations that it will surpass $1 billion in gross operator revenue in its first 12 months of operations. Given Soaring Eagle’s strong brand, sizeable database and experience, we expect them to capture their fair share when they launch this fall.”

David Charles, chief operating officer of Soaring Eagle, added: “We are excited to leverage GAN’s proven Michigan platform capability and expertise to introduce an online casino and sportsbook, which will allow us a new way to engage with our patrons. GAN has a proven solution and has demonstrated their ability to bring their platform to market quickly in Michigan. We look forward to collaborating with the team at GAN and our shared future together.”

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