The extension permits the operator to advertise within the Jets’ MetLife Stadium, while the NFL team’s branding will feature on 888casino’s website and app in New Jersey.
888casino promotions will appear on fan websites and social channels, as well as being featured during radio coverage of games.
As the season progresses, the two anticipate the deal will offer additional opportunities for activity.
888casino became the first online gambling operator to sponsor an NFL team when it agreed to sponsor the Jets last season.
Yaniv Sherman, Head of Group Commercial Development at 888, said: “The extension of the deal between the New York Jets and 888casino for a second year in a row only reaffirms our expansion efforts and reiterates the interest in online gaming within the US sports community.”
Ian Lasher, Senior Vice President of Corporate Partnerships at the New York Jets, said: “We are proud to continue this partnership with 888casino in the gaming space allowing us to further engage and provide experiences for our fans in the mobile and digital world.”
