Amelco continues US expansion with Pariplay deal

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The deal sees both companies boost their US operations across different states.

Amelco and Pariplay have reached a deal that will see Amelco integrate Pariplay’s Fusion platform into its wider offering.

Pariplay’s Fusion platform currently offers suppliers with 12,000 games and Amelco will gain access to the full list, which contains titles like Stallion Fortunes, Mystery Fox and Dragons of the North.

The Fusion platform is licensed in more than 16 regulated markets, therefore, integrating the platform will allow Amelco to offer partners a wide range of conversion and retention tools to increase engagement.

The agreement means Amelco will continue expanding in the US, as the company is now set up in six states.

“We’re very happy to partner with Pariplay, who bring a wealth of experience and a highly impressive platform to expand our offering,” said Brandon Walker, head of Amelco US. “This deal is testament to our continued plans to expand across the US, as we aim to offer one of the most comprehensive sportsbook, casino and PAM platforms available stateside.”  

Pariplay CCO, Christine Lewis (pictured) added: “Amelco has a proud reputation as a leading full-service sportsbook supplier and we’re very pleased to partner with them. Our Fusion platform is one of the shining lights in our wider offering and we look forward to working together to reach new heights.”

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