Supplier Playtech has launched its partnership with Parx Interactive and Gun Lake Casino via a new igaming app in Michigan, named Play Gun Lake.
The new igaming app will be powered by Playtech’s IMS platform and Player Account Management (PAM). The app will feature Playtech’s leading igaming content.
The deal with Parx Interactive was originally announced in February but has only been launched now with the addition of Gun Lake Casino. Parx Casino will become the first to launch Playtech’s IMS platform in the American market.
Shimon Akad, Playtech COO, said: “The launch of Playtech’s igaming partnership with Parx Casino is another key milestone in the development and delivery of our US strategy. The US is a highly sophisticated market and therefore demands a technology solution that provides a high-quality customer experience.
“We look forward to continuing our work with Parx Casino to deliver industry leading gambling entertainment across multiple states and products.”
SVP igaming and sports at Parx Casino, Matthew Cullen, added: “We are delighted to launch playgunlake.com with Playtech and to bring the success of Parx into the Michigan igaming market.
“Parx is constantly expanding its offerings to take user experience to another level, and to do so with Playtech’s content is particularly exciting.”