AGS on Tuesday said it has signed a license agreement with the National Hockey League for NHL-themed slot games and table product offerings in the US and Canada.
The first slot machine in the hockey collection carries a Vegas Golden Knights theme. The game made its debut late last week at South Point Casino, a locals’ casino a few miles south of Mandalay Bay on Las Vegas Boulevard.
The new game taps several features designed to appeal to locals who have a lot of love for their VGK, as the team is referred to, including the team’s Vegas Born slogan.
AGS noted the VGK slot game is larger than life, taking the space of three standard slot games at eight feet wide by eight feet tall.
The new game is located in a high traffic area just outside South Point’s Big Sur Oyster Bar. AGS said it has seating built for more than one player, which encourages players to sit and enjoy the experience with family and friends.
South Point slot director Cliff Paige said in a statement, “We are elated to be the first casino to unveil the Vegas Golden Knights slot game, and look forward to offering our loyal players, many of whom are Las Vegas locals and huge Golden Knights fans, a hockey-themed slot experience based on an enormously popular team. We expect the Vegas Golden Knights game to do very well. Not only does the game offer a community-style play experience as people gather to watch those giant reels spin, it also provides a great social media photo opp.”
AGS is a corporate partner of the Vegas Golden Knights and sponsors the Play of the Knight, which replays and highlights a key moment from each home game.
Through its partnership with the team, AGS has been able to offer community outreach initiatives, such as bringing Golden Knights team ambassadors to its adopted Griffith Elementary School, a Title 1 school located in Las Vegas, in addition to providing multiple brand engagement opportunities for its local employees.
AGS chief marketing officer Julia Boguslawski added, “As a corporate partner of the Golden Knights and being headquartered in Las Vegas, it was the perfect opportunity for AGS to deliver an engaging and highly social gaming experience on an attention-grabbing slot cabinet to capitalize on the team's enormous popularity and success.”