Caesars-William Hill deal signals farewell to Joe Asher

April 23, 2021
By

Lengthy career in gaming industry includes Exec of the Year award from Gambling Insider.

Joe Asher is stepping down as CEO of William Hill US after nine years, following the acquisition of the bookmaking company by Caesars Entertainment, Inc. 

Katie Carano Miller, Caesars’ SVP of communications and government relations, said the company did not prepare a formal statement regarding Asher.

“But I can confirm for you that at the successful completion of Caesars Entertainment’s acquisition of William Hill, Joe Asher stepped down as CEO of William Hill US and left the business. We wish him the best of luck,” Carano Miller said in an email.

As reported by Gaming America on Thursday, Caesars completed its acquisition of William Hill PLC for approximately $4 billion.

Asher is a past winner of the Executive of the Year award from Gambling Insider.

As of Friday morning, the William Hill website still had Asher listed as CEO on the management bios page.

Per the bio, Asher has been CEO of William Hill US since 2012, when William Hill acquired Brandywine Bookmaking, a company Asher created.

Asher launched Brandywine as a pure startup in 2008 under the brand name Lucky’s Race & Sports Books after he relocated to Las Vegas from New York.

His lengthy career in the gaming industry started with a lifelong passion for the race and sports betting business, Asher’s bio continues. As a teenager, he held management positions at several racetracks, including Brandywine Raceway, Dover Downs, Harrington Raceway and Foxboro Raceway.

He was the Wilmington News-Journal’s thoroughbred racing handicapper for Delaware Park, and eventually became the youngest track announcer in North America, calling races at Harrington, Foxboro, Brandywine and Dover Downs.

Prior to taking the corner office for William Hill in 2012, Asher was an attorney with Skadden, Arps, Slate, Meagher & Flom.

He earned a degree from the University of Delaware and the Delaware Law School of Widener University, magna cum laude. He served a judicial clerkship with the Supreme Court of Delaware and was admitted to the bar in Delaware and New York.

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