In an inaugural ESG report, DraftKings has said it is committed to fighting against climate change in alignment with the United Nations' sustainability development goals.
And former super model Bündchen was chosen for the role due to her background as an environmental activist and philanthropist.
Bündchen has supported several environmental and social projects such as Projeto Água Limpa (Clean Water Project), which introduced an environmental water management system to her hometown in Brazil.
Just last year, she raised funds to plant over 260,000 trees along the Xingu and Araguaia River in the brazllian Amazon Rainforest.
Bündchen has served as a Goodwill Ambassador for the United Nations Environmental Program since 2019 and is recognized to be one of the 100 most influential people, according to Time Magazine.
DraftKings plans to use Bündchen’s help to plant one million trees by Earth Day in 2022. The operator has launched opportunities for customers to support it, such as charity sport contests and free-to-play pools.
Co-founder, CEO and chairman of the Board of DraftKings, Jason Robins, said: “Gisele Bündchen is a global icon who has utilized the platform she established in modeling, fashion, and entertainment, to lead and advocate for vital environmental and social causes.
“I believe the strategic counsel and unique global perspective that Gisele brings to me and the board will be indispensable and, as evidenced by our Earth Day campaign, her impact will be immediate and far-reaching.”
Special advisor, Gisele Bündchen, added: “I look forward to working with the DraftKings board of directors in continuing to find ways to make the most positive impacts through meaningful social and environmental initiatives.
"It is very important for successful corporations to make the necessary shifts in ESG initiatives to truly make a difference on a global level.
"In today’s world, in my opinion, it isn’t enough for companies to just be successful financially. Companies have to be successful in all areas, including social impact and sustainability initiatives that impact the future for all of us around the world.”
