Sportradar taps Deirdre Bigley to serve on its global board

April 19, 2021

Longtime Bloomberg exec expected to bring knowledge of data, analytics.

Sportradar, a global provider of sports betting and entertainment products and services, on Monday said it has appointed Deirdre Bigley to the Sportradar Holding AG board of directors, effective immediately.

Bigley has been with Bloomberg since 2009, when she joined the financial data distributor as its global leader of marketing communications. She has been Bloomberg’s chief marketing officer since 2014.

At Bloomberg, Bigley was credited with designing and launching the company’s first global marketing department, and building marketing strategies for all business units.

Prior to Bloomberg, Bigley held several leadership positions at IBM, including VP of IBM Brand and VP of worldwide advertising and interactive.

Jeff Yabuki, chairman of the Sportradar global board, said in a statement, “Deirdre brings strong knowledge of building brands and working with businesses focused on complex data. She has been instrumental in driving the Bloomberg brand globally, establishing a digital-first marketing department, and recognizing the intrinsic value that technology and innovation brings to customers through its products and services.”

Yabuki said Sportradar is, “pleased to add an experienced director who understands both the opportunities within a high growth business, as well as the scale needed to further extend our industry leadership by delivering long-term growth and value for our stakeholders.”

Sportradar Group CEO Carsten Koerl added, “We are thrilled that Deirdre is joining our global board of directors as we draw upon her vast experience leading marketing strategies for some of the world’s most well-known technology companies. We are pleased to leverage Deirdre’s data and analytics insights as Sportradar drives innovative solutions that support the success of our customers.”

Bigley said, “This is an exciting time to join Sportradar as it continues to demonstrate its leading sports data capabilities and drive innovation that changes the way the world experiences sport. I look forward to working closely with Jeff, Carsten and the team as Sportradar continues to differentiate itself as the leader in powering sports data and analytics around the globe.”

Sportradar noted Bigley currently serves on the boards of Shutterstock,, Slice, Recorded Future and MAKERS.

She has also received several professional honors, including AWNY Top 50 Women in Advertising, the Gertrude Crain Award for Top Women in Business Marketing, B2B magazine’s Top Marketer and Top Integrated Campaign, and Working Mother magazine's Top "Established Mom" Award.

Bigley holds a BA in English Literature from West Chester University.


Product Spotlight


Things get unruly in the company of some fleecy characters in the new Konami Gaming’s new Unwooly Riches slot series.

John Connelly - Interblock preparing to launch online by the end of year

John Connelly, the Global CEO of Interblock, joins the Huddle to talk about:
- The company's conversion to the online space
- The performance of ETGs
- Interblock's new philanthropic efforts
- The trend of companies going private
- And more!

Michael Hershman - Dispelling casino 'myths:' New York needs to lose fear of the unknown

Michael Hershman, CEO of the Soloviev Group, joins Tim Poole on the Huddle to put forward his case that the Freedom Plaza is the way to go for one of New York's casino licences. He fields a variety of questions - not shying away from any of them - on why 'myths' about casinos and a fear of the unknown should be dispelled, as well as acknowledging the strength of rival bids and discussing opposition to the project.

Five years ago, before the mass proliferation of social media we see today – and even before the Covid-19 pandemic – I think you would be hard pressed to find a CEO talking about “Instagrammable moments.” KPIs w...

The Global Gaming Awards: Looking ahead to 2024's ceremonies.
After more than a decade of celebrating gaming's best, Gaming America looks ahead to a bright 2024 for the Global Gaming Awards in the Americas and Asia-Pacific.
From the top: The Indian Gaming Tradeshow & Convention
Tribal gaming is a uniquely American institution and all its uncommon attributes were on display this April at the Indian Gaming Tradeshow & Convention in Anaheim, California.
Review: Terre Haute Casino Resort and Harrah's Hoosier Park Racing & Casino
Terre Haute Casino Resort vs. Harrah's Hoosier Park Racing & Casino, Gaming America's Laura Mack reviews each property.
Eureka Casino interview: CEO Andre Carrier on resort expansion
We spoke with returning guest, CEO Andre Carrier, about Eureka Casino Resort's expansion. He aims to not only change the look and feel of the casino, but to also build residential housing around it.