April 15, 2021 Sports Betting, Technology, Online

Sportradar, TwinSpires unveil 5-year sports betting partnership

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TwinSpires continues to expand its presence in US market.

Sportradar and TwinSpires on Thursday said they have inked a multi-year sports betting partnership in the US market.

Sportradar is a global provider of sports betting and entertainment products and services.

TwinSpires is the online sports betting arm of Churchill Downs Incorporated.

The TwinSpires sports betting and online gaming brand launched in Michigan in January.

Under terms of the deal, Sportradar will provide TwinSpires access to its pre-match betting services, live betting services and content solutions across a range of US sports.

According to TwinSpires, given access to Sportradar’s products and services, the operator will be able to further expand its content offering, while delivering a number of in-play betting opportunities and other unique sports betting markets to its customers.

“Sportradar is excited to be working with TwinSpires as it continues to expand within the US sports betting market,” Neale Deeley (pictured), managing director, US Betting, Sportradar, said in a statement. “TwinSpires has a great opportunity ahead of itself, so we look forward to joining them on this journey and helping them deliver a high-quality betting experience that customers can rely on.”

Ian Williams, president of Churchill Downs Online division, added, “We are delighted to be partnering with Sportradar to bring our players the most engaging sports betting products to wager on. As our business continues to grow, we are making significant steps in the number of sports, leagues and live events our players are able to access, view lines and place wagers on.”

Sportradar is an official partner of the NBA, NHL, MLB, NASCAR, FIFA and UEFA. It monitors, analyzes and delivers insights from more than 720,000 matches annually across 75 sports.

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