Jason Ader, CEO of SpringOwl Asset Management, has lauded Bally’s Corporation's M&A strategy, as the operator continues to make its mark since rebranding from Twin River Worldwide Holdings in 2020.
The company has reached an agreement to acquire UK-based Gamesys for around £2bn ($2.7bn), while a string of other M&A activity has seen Bally’s purchase firms such as SportCaller and Monkey Knife Fight earlier this year.
Most recently, Bally’s confirmed it is purchasing the Tropicana Las Vegas property – and Ader is enthused by a company breaking the mold in how it is building out its brand.
Ader exclusively told Gaming America: “I think Bally’s is so creative in how they’re building this company; it’s very unique in the integration of the brand, technology, TV stations, fantasy sports and esports.
“Now there’s a Las Vegas presence: I don’t love Las Vegas right now and I think there’s a lot of challenges to Las Vegas. Tropicana has had several owners but the price/location is certainly a good one.
“It’s part of a puzzle and Soo Kim is the only one who knows how it will look at the end! It’s certainly unique and very exciting.”
Ader went on to comment more broadly on Bally’s strategy, as well as the wider industry and any firms that can compete on the M&A front. Read Week 15 of GI Friday tomorrow (4/16/2021) to see that guest interview in full.
