Hard Rock International and Seminole Gaming on Thursday unveiled a multi-year strategic partnership deal with LiveXLive Media.
The two parties said Hard Rock International will promote and distribute a series of LiveXLive pay-per-view events, which will be integrated with Hard Rock properties nationwide.
The partnership was described as a multi-million dollar agreement.
The first event will be “Social Gloves: Battle of the Platforms,” a boxing competition pitting social media stars from YouTube against the icons of TikTok. It will take place 12 June at the Hard Rock Stadium in Miami Gardens.
The main event will feature Austin McBroom (pictured), founder of The ACE Family, facing TikTok star and teen idol Bryce Hall. The fight card also will feature matches with DDG, Deji, FaZe Jarvis, Michael Le, Nate Wyatt, Tanner Fox, Tayler Holder and Vinnie Hacker.
The live event will include a music festival with approximately 30,000 attendees, who will be seated in a socially distanced configuration said promoters.
The PPV live broadcast will air on the LiveXLive platform and Facebook.
The two companies said they will co-create and sell #SocialGloves merchandise that will play off the iconic Hard Rock Cafe T-shirt.
“This new alliance will directly tap into LiveXLive's flywheel business model – listen, watch, attend, engage and transact – and will be amplified by Hard Rock's global reach,” the two companies said in a statement.
“There is no question that Social Gloves: Battle of the Platforms will be an unprecedented entertainment event, and we jumped at the opportunity to present this pop culture phenomenon to the general public at Hard Rock Stadium,” said Keith Sheldon, president of entertainment for Hard Rock International and Seminole Gaming.
Dermot McCormack, president of LiveXLive added: “This is an exciting moment for LiveXLive as we are launching Social Gloves: Battle of the Platforms, a new franchise that will transform how music, social influencers, and sports interact. We are thrilled to team up with the iconic Hard Rock Hotel & Casino and Stadium.”