April 6, 2021 Casino, Partnerships, Lottery

Scientific Games launches new iLottery program

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The new iLottery subscription program will be launched with the Western Canadian Lottery Corporation (WCLC).

The new programme, called Subscription Spot, will be available on the WCLC website and allow players to purchase online lottery games.

Through Subscription Spot, players can buy subscriptions for Lotto Max, Lotto 6/49 and Extra games for up to 104 drawings.

WCLC will make sure its software meets industry standards as it offers geo-fencing, age verification and more to meet rules and regulations.

The launch in Canada will also expand Scientific Games’ iLottery and digital lottery business. It already provides an omni-channel iLottery and digital promotions programme, and platforms to over 30 lotteries worldwide.

Brad Wiebe, VP of Marketing for WCLC, said: “This is a major milestone and big success story for WCLC as it is our first offering of an online purchase methodology for lottery products, supporting our plans for modernization through digital channels.

“The subscription system provided by Scientific Games is strategic to our growth as we enter an entirely new digital era for WCLC and our players.”

Byron Bridger, Canada account director for Scientific Games, added: “Scientific Games is extremely pleased to evolve our lottery systems and services in a manner that supports WCLC's long-term strategic plan and facilitates continued, responsible growth across its business to generate maximum proceeds for the governments it serves.

“This is another great example of Scientific Games’ focus on omni-channel solutions that modernize the way lottery products are sold.”

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