Sports betting and digital gaming operatorBetMGM on Wednesday said it has signed a multi-year sponsorship agreement to become an official gaming partner of Major League Baseball’s Detroit Tigers.
Per the deal, the terms of which were not announced, the Tigers will feature BetMGM branding on scoreboards throughout Comerica Park, including on the out-of-town scoreboard and the speed pitch LED board.
BetMGM will be integrated across the Tigers' digital and social platforms, including the MLB Ballpark App.
In addition, the team said there will be fan-focused promotions, integrated social media content and more.
“We are excited to expand our relationship with BetMGM to feature the Detroit Tigers and Comerica Park,” Peter Kent, SVP of corporate partnerships for Ilitch Sports and Entertainment, said in a statement. “Our fans will enjoy the enhancements this partnership provides to their experience, both at the ballpark and in rooting on the Tigers from home.”
BetMGM’s chief revenue officer Matt Prevost added, “From day one, it has been a priority for us to develop deep relationships with Michigan’s beloved sports teams. We look forward to our partnership with the Detroit Tigers and engaging with their fan base to offer best-in-class promotions and benefits only available on BetMGM.”
David Tsai, president, Midwest Group, MGM Resorts added: “The Detroit Tigers are a central part of the Michigan sports scene and bring an undeniable energy to the city. MGM Grand Detroit is ready to welcome Tigers and sports betting fans to our BetMGM Sports Lounge before, during and after games for an innovative and exciting experience.”
