DraftKings on Monday said it will become an Official Gaming Partner of WWE, subject to regulatory approval in all applicable jurisdictions.
Under the terms of the agreement, DraftKings will receive an exclusive license to media assets and in-game branding for WWE pay-per-view events.
A major focus of the partnership is DraftKings’ popular, free-to-play pools product. The two parties said WWE fans and DraftKings customers will be able to participate in a number of integrated pools contests and products that will have digital promotion and program integration.
The deal will launch with an inaugural free-to-play pool connected to WWE’s two-night WrestleMania event, scheduled for April 10 and 11.
“We are thrilled to join forces with WWE and introduce its devoted fanbase to the DraftKings brand,” Ezra Kucharz, Chief Business Officer at DraftKings, said in a statement. “This relationship helps fuel the engagement and drama of WWE’s signature matchups and storylines as audiences enjoy the second-screen experiences our products provide.”
“We are excited to enter this new agreement that makes DraftKings WWE’s first-ever free-to-play gaming partner,” added Stephanie McMahon, WWE’s Chief Brand Officer. “This collaboration marks a significant step in deepening engagement with our passionate fans and will provide DraftKings the opportunity to leverage the massive appeal and reach of the WWE brand.”
WrestleMania will take place Saturday, April 10 and Sunday, April 11 at Raymond James Stadium in Tampa Bay. It will stream live exclusively on Peacock in the United States and on WWE Network in other countries.
