Bally’s Corporation has announced a multi-year agreement to become an Authorized Gaming Operator of Major League Baseball (MLB).
Bally’s as part of the agreement will have immediate access to official MLB league and team logos, data and marks, which it aims to incorporate across its portfolio of sports betting products.
The agreement represents the operator’s third sports betting deal with a professional sports league in the US, following previous agreements with the National Basketball Association and the National Hockey League.
“The agreement between Bally's and MLB offers exciting benefits for baseball fans nationwide,” said Bally’s Corporation president and CEO George Papanier.
“We are honoured to have the opportunity to put the Bally's stamp on America's national pastime and look forward to providing an innovative and engaging sports betting experience. We can't wait for the season to begin.”
Bally’s and MLB will collaborate on best-in-class practices to protect the integrity of MLB matches. The 2021 MLB season is scheduled to start on 1 April, with all 30 clubs expected to play on MLB Opening Day.
Kenny Gersh, MLB executive vice president, Gaming & New Business Ventures, commented: “As we prepare for the start of the 2021 season, working with Bally's will present our fans with yet another unique avenue to engage with baseball.
“Bally's knows how to provide added entertainment for sports fans across the country, so we look forward to collaborating on new ways of engaging fans around our games.”
