BetMGM has announced basketball legend Jalen Rose as a celebrity brand ambassador.
A Michigan basketball legend and award-winning basketball analyst, Rose will be featured in the operator’s upcoming marketing campaigns, as well as participating in various BetMGM fan events.
Rose will engage with BetMGM customers and MGM Resorts’ M life Rewards loyalty members, and will appear in the company’s social media content. The Detroit-born Rose will also make guest television and radio appearances as part of the deal.
“Jalen Rose is an All-Star addition to the BetMGM team,” said BetMGM chief revenue officer Matt Prevost.
“The impact he has had on the game of basketball is surpassed only by the exceptional analysis he provides fans daily. We anticipate a great relationship and look forward to the initiatives we'll pursue together.”
BetMGM launched its sports betting and iGaming app in Michigan in January 2021. Rose meanwhile enjoyed a 13-year career in the National Basketball Association, before making the transition to a well-respected analyst and columnist.
“The excitement around sports and the growth of sports betting, and BetMGM in particular, this year has been special to witness,” said Rose. “I'm beyond excited to go from a spectator to a player joining the BetMGM team, continuing to defy industry expectations.”